GENERAL MATTERS
Overview
At BilletsDoux.com ("Billets Doux "), protecting our users' privacy and security is a top priority. For this reason, we have adopted the following policy to advise you of our use of your personal information online and your choices regarding that use. This policy describes what types of information we gather about you, how we use it, under what circumstances we disclose it to third-parties, and your rights to update or correct it.

Scope of Policy
This Policy applies to all Billets Doux branded sites. This Policy does not apply to other companies’ or organizations’ web sites to which we link. You should carefully review the privacy policies of those web sites in order to determine how they treat your personal information.

INFORMATION ABOUT YOU
Information Gathered From All Visitors
Aggregate Data
We gather certain generic information with respect to customers' use of our web site, such as the number of unique visitors, the frequency with which they visit, and the areas on the web site that they favor. These statistics are very much like television ratings that tell the networks how many people tuned in to a program. We only use this type of data in aggregate-that is, we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps us determine the extent to which our customers use certain parts of our web site, which, in turn, enables us to make it as appealing as possible. We may also provide statistical "ratings" about how our customers collectively use our web site to advertisers, sponsors, and other companies with which we do business ("Business Partners"). We do this so they, too, can understand how often people use their areas of the site in order for them to provide you with the best possible experience. These statistical ratings do not contain any personally identifiable information about you or any of our users.

Cookies
We use a technology nicknamed "cookies" on our web site. Cookies are pieces of information or data sent to your browser from a web server and stored on your computer's hard drive for record-keeping purposes. We use cookies to make your visit to our web site easier. For example, cookies allow us to recognize you when you re-enter our web site so that you will not have to sign-in each time you visit. Cookies also allow us to count the number of unique and return visitors who use our site.

Most browsers are initially set up to accept cookies. If you prefer, you can reset your browser to notify you when you've received a cookie or, alternatively, to refuse to accept cookies. It is important to note that you may not be able to use certain features on our web site if you choose not to accept cookies, such as Create & Print, My Page, address book, favorites, and eCard history. In addition, you will not be able to participate in any of our sweepstakes, or contests. Cookies can also enable us to track and target the interests of our users to enhance their experience on our site.

IP Addresses
We collect and analyze traffic on our web site by keeping track of the IP addresses of our visitors. IP addresses are unique numeric identifiers that are assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet Service Provider (ISP), your IP address can be used to identify the computer originating a message.

ECARDS ARE NEITHER INTENDED NOR APPROPRIATE FOR ANONYMOUS COMMUNICATIONS, AND SUCH ACTIVITY IS EXPRESSLY PROHIBITED BY THE ACCEPTABLE USE POLICY IN OUR TERMS OF SERVICE.

When You Send An eCard
If you use our web site to send an online eCard or any other content, we collect your e-mail address and your recipient's e-mail address. This information is necessary to send the content and provide confirmation that it has been received. We may use your e-mail address to contact you if you have chosen to receive communications from Billets Doux or its Partners. (See Opt-Out/Changing Your Status, below).

Personalizing Your Experience on the Web Site
We try to personalize your experience on our web sites by tracking eCards and other content you have sent and gifts you have purchased in order to shape our recommendations about the eCards, and gifts that might be of interest to you. We also examine customer traffic patterns and web site usage to help us enhance the design and layout of the site and make it easier to navigate.

From time to time, we may send you surveys or solicit your feedback. We use surveys to gage user interest in new products and premiums we may offer. We will ask for your feedback on eCards and other site features. We will use the information we gather to improve our sites and provide a more meaningful experience for our users. We may also use the information to alert you to offers and products in which you have expressed an interest.

Communications From Billets Doux
We send to all of our users our exclusive Billets Doux Newsletter, which alerts you to new features, content, and services, premiums available on our site. From time to time, we will also send you invitations to enhance your Billets Doux membership, offers for new products and services from Billets Doux, special "Member's Only" premiums, or special offers from our affiliates and our sponsors. These communications are sent to you directly by Billets Doux. We do not share your personally identifiable information with any third parties in connection with the Newsletter.

You can always decline the Newsletter by sending an email to . For other ways to unsubscribe, contact us for more information.

Communications From Our Business Partners
Billets Doux also offers you the opportunity to receive money-saving offers, discounts, and promotions from our Business Partners. These communications may come from Billets Doux or directly from the Partners themselves. We may also share with them certain demographic, geographic, preference, and other personally identifiable information we have gathered about you. This will help them in directing to you offers that are more likely to be of interest.

If you send an email to , you will not receive any offers. If you do sign up for the program but later change your mind, you are free at any time to opt-out by following the procedures outlined herein.

Mandatory Communications
Billets Doux reserves the right to communicate with you from time to time about important administrative, policy, legal, credit card, and billing matters, which will affect your use of our web sites, including without limitation any alleged violations of our Terms of Service. These communications are mandatory.

Information Gathered From Members
If you elect to become a Member on BilletsDoux.com, you will be required to provide us with certain personal information, including your name, e-mail address, and billing address (this required information is subject to change from time to time). There will also be opportunities for you to provide us with additional information regarding your preferences and interests. This information, however, is not required and is completely optional on your part.

Additional data may be collected from Members based upon certain services they elect to utilize on our web site. For example, we may track the categories of eCards you send in order to make appropriate recommendations for products or services available on our site or those of our Business Partners. Members may register for Billets Doux Reminders, which are e-mail alerts to track important dates and occasions they specify. Billets Doux Membership allows you to store eCards for future delivery, bookmark favorite eCards, and save eCards received in an online scrapbook. By obtaining this information, we can provide our Members with specific content and advertising in which they might be interested. None of this information is required to use our service or to become a Member; however, the omission of certain types of data will limit the value of your membership.

Billets Doux USES OF PERSONAL INFORMATION
If you have provided us your consent, we will use the information we have collected about you in five ways:

On-Site Advertising
Billets Doux may also use information about you to target advertising while you are visiting our site. For example, we may serve ads from toy companies to users searching the Kids Birthday eCard pages. We may also use geographic or other information we have collected from you to make sure that the ads you see are for goods and services that are actually of interest to you or are available in your area. We may use cookie files to assure that you will not be served the same ads repeatedly.

Privacy of eCard Card Information
We treat all of our eCard products as private correspondence between the sender and the recipient and will not disclose the contents of any eCard other than to the intended recipient, except under the specific situations outlined in Disclosure Exceptions, below.

This policy applies to all aspects of our eCards, including your personalized messages, attached photos or graphics. Under normal circumstances, we will not monitor or edit the contents of the online eCards you send. On occasion, however, we may need to view your message in connection with the technical processing of your eCard or the maintenance of our network. Also, if you ask one of our customer service representatives to help you send an eCard or to verify that an eCard was sent, that representative will be able to access all information about the card, including the recipient's e-mail address and the message.

Disclosure Exceptions
Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third-parties if we are required to do so by law or we believe that such action is necessary:

Your IP address can be accessed by Billets Doux. Under certain circumstances, recipients, their legal representatives, and/or law enforcement authorities may be able to combine this with information disclosed by ISPs to determine the source of a particular communication. By using this service, you knowingly and voluntarily assume any risks associated with such disclosure.

YOUR CONTROL OVER YOUR PERSONAL INFORMATION

Opt-Out/Changing Your Status
At any time, you can change choices as to the use of your personal information. You can send a blank e-mail to and type "unsubscribe" in the subject field. This system is not automated and must be contacted from the email address you wish to have removed. Permission changes will be honored as soon as possible after receipt. Please allow at least seven days for processing. Permission changes will not affect any information which you provided to us and which we previously shared with our Business Partners.

OTHER MATTERS
Protection For Children - COPPA Compliance
We are committed to protecting the privacy and rights of children online. We believe that children should be able to use the Internet in a safe, productive, and efficient manner and should be afforded the highest protection available with respect to their personal information. To that end, we have made it our policy to not collect any individually identifiable information from users whom we know are under the age of 13. Our registration process blocks the registration of users under 13 years old and will automatically delete all individually identifiable information collected from such users.

The Children's Online Privacy Protection Act ("COPPA") imposes certain requirements upon web sites and online services that are directed toward children. To learn more about COPPA, click here for the Federal Trade Commission COPPA Web Site.

Contests and Promotions
Occasionally, Billets Doux may sponsor contests and/or promotions on our sites or in our e-mail products. Participation in such contests is purely voluntary. In order to enter a contest or promotion, you may be asked to provide personally identifiable information. By entering, you agree to all of its terms and conditions, which will be clearly outlined in the rules. Where a contest or promotion is not sponsored by Billets Doux, the identity of the sponsor will be clearly disclosed in the rules. Billets Doux cannot be responsible for actions or policies of third-party contest sponsors. Users are encouraged to review the relevant privacy policy of the sponsor before entering.

Sale of Assets
In the event that Billets Doux and/or its units or subsidiaries are ever sold, acquired, merged, liquidated, reorganized, or otherwise transferred, we reserve the right to transfer our user databases together with any personally identifiable information contained therein, to a third-party acquiring Billets Doux assets. In the event we do so, we will place a prominent notice of the sale on the homepage of our site, with links to information as to how you can change your privacy preferences.

Data Security
When you place orders for purchased products or access your payment information, we use an advanced encryption technology known as Secure Socket Layer (SSL) to protect the storage and transfer of your data from unauthorized parties. While on a secure page, such as our registration form, a lock or key icon appears on the bottom of your web browser.

In addition to our online security efforts, we take steps to protect your personal data offline, as well. All of your information, not just the sensitive information mentioned above, is restricted in our offices. Employees are granted access on a need-to-know basis (for example, our billing clerk or a customer service representative). Furthermore, ALL employees are kept up-to-date on our security and privacy practices. Finally, the servers on which we store personally identifiable information are kept in a secure environment, behind a locked cage.

Billets Doux main servers are operated from a reputable Internet hosting facility with state-of-the-art physical security features, including smoke detection and fire suppression systems, motion sensors, and 24x7 secured access, as well as video camera surveillance and security breach alarms. If you have any questions about the security of our website, you can send an email to .

Changes to the Privacy Policy
Billets Doux will occasionally update this Privacy Policy in response to changing business circumstances and legal developments. If there are material changes to this Policy or in how Billets Doux uses your personally identifiable information, Billets Doux will prominently post such changes prior to implementing the change. Billets Doux encourages you to periodically review this Policy to be informed of how we are protecting your information.

USE COMMON SENSE IN ALL YOUR ONLINE ACTIVITIES
Even the best policy can't protect your online privacy and security in all circumstances. Unscrupulous advertisers, hackers, and scam artists are constantly searching the Internet looking for new targets. Your best protection is to understand the limits to privacy on the Internet and use common sense in all of your on-line activities.

Be aware that e-mail is an inherently insecure form of communication. Remember that third parties are sometimes able to illegally intercept your unencrypted messages, including online eCards.

Anytime you visit a chat room or post a message to an on-line bulletin board, your e-mail address can be accessed by advertisers looking to compile lists for unsolicited commercial e-mail (also known as spam). Be sure that you only disclose your e-mail address in circumstances in which it is safe to do so.

Beware of scams in which persons unknown to you request your screen name, password, or credit card information. Make sure you verify the identity of anyone asking for personal information.

Always monitor your children's on-line activities and educate them as to the rules for safe Internet use. For more information, click here for the Internet Education Foundation's Online Safety Guide for Kids.

As always, if you have any questions, please feel free to contact us at .

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